What is "Selegra"?
The "What"
The "What"
The "What"
Selegra is a plant-based protein that offers versatility and convenience, yet is a complete protein without soy. It is all-natural, gluten-free, nut-free, vegan, low in sodium and has no added fat.
The "Why"
The "What"
The "What"
For us, the why of switching to a plant-based diet was easy. Meat is expensive. Plant-based diets are heart-healthy, and better for the environment. Selegra is versatile and economical.
The "When"
The "What"
The "Where"
Selegra is a frozen product that can be thawed quickly, so it is convenient when you need a meal in minutes. Since it is fully-cooked, all you need to do is heat it up and add it to a favourite recipe.
The "Where"
The "Where"
The "Where"
Our products are available at select retail partners in Calgary, Alberta. See contact page below for detailed information.
The "How"
The "Where"
The "How"
Selegra is intended to be used as a meat substitute. Similar in appearance and texture to cooked ground beef, Selegra can be used in many of your favourite dishes, like tacos, lasagne, and spaghetti sauce.
Tips for Cooking like a pro with Selegra!
Selegra is a plant-based protein. It contains lentils and rice, which makes it a complete protein. The Selegra Crumbles can be substituted directly into most recipes which call for cooked ground beef.
Selegra is convenient to use. It is packaged and frozen in 350 gram bags. Because it contains no added fat, it doesn't cook down like ground beef. Therefore, the 350 gram portion is equivalent to a pound of raw ground beef, and will easily feed a family of four to six people, depending on how it is prepared.
For best results, thaw Selegra Crumbles for one minute in the microwave before use. This will give it a nice crumbly texture that resembles cooked ground beef, and it will ensure even heating when preparing the Crumbles for your favourite dish. FG* Patties and NotChicken Flatties can be prepared from frozen, whether you choose to grill or fry them. Ensure that Patties and Flatties reach an internal temperature of 165ºF before serving. When grilling Patties, it is recommended to use a grilling sheet so that you don't risk losing any of your delicious patty through the grate!
Selegra is lightly seasoned, and we've taken great care to keep the sodium low. It tastes great on its own (and yes, you can eat it straight out of the bag--it's fully cooked!), but you may want to season the Crumbles according to your tastes and the dish you are preparing. For instance, adding taco seasoning to the Crumbles gives you the versatility of using it in tacos, burritos or nachos grande. If you are making spaghetti sauce, you may choose to season the Crumbles with Italian seasoning or basil and oregano.
Though Selegra is similar in texture and appearance to cooked ground beef, it is important to remember that it is not meat, and it cannot be prepared like meat when used as a replacement in many dishes. Selegra retains its texture best when it is browned with just 1-2 teaspoons of cooking oil and then added to the dish immediately before serving. For example, when making chili with Selegra Crumbles, prepare the tomato mixture with kidney beans and chili powder and other preferred spices first and let simmer while you brown the Selegra. Stir the heated Crumbles into the chili mixture just before serving.
Please note that while Selegra Crumbles have been developed to be accessible to many varied diets, the FG* Patties are NOT gluten-free. We are currently working to develop a delicious patty that is gluten-free so that those who are sensitive can enjoy these products as well.
*FG=Freakin' Good!